Apple Case Analysis

Ques 1. How sustainable is orchard apple trees competitive localize in MP3 frauds? Ans 1. orchard apple trees iPod was first introduced in 2001 and because of the civilise design strategy of apple; iPod soon became one of the to the highest degree successful products in terms of revenue and popularity. It is a as well as important to note that strategy of dumping iPod and opposite consequent new products were very much in synchronization with the digital Hub strategy. Analyzing the industrial environment based on Porters 5 force model we annoy: 1. Intensity of disputation: Apple faced competition from other iPod players such as Zune (Microsoft), San Disk, Creative and Samsung. up to now despite these companies having more or subtle the same hardware had less than 10% of the market per centum because of the launch of iTunes. Within the industry the intensity of rivalry was broad(prenominal) though Apple was vey ahead of it competitors even when it was charging a support price which was $50 to $100 higher than the ASP of other iPods. Hence forte OF RIVALRY IS MODERATE & IS wage increase WITH THE entrée OF PLAYERS SUCH AS MICROSOFT. 2. Threat of Substitute reaping:- Substitutes:- Substitutes of iPod included expel Internet radio sites, other online medicament streaming sites. However mobile segment was fast emerging as a big substitute of MP3 players.

As a result Apple faced very stiff competition from these rivals. Though Apple responded well with launch of iPhone and Lala.com (music streaming site), all the same the brat of other substitutes is p retty high and Apple allow dress it diffic! ult to have a sustainable position in MP3 players. Complements:- The launch of iTunes Desktop software and iTunes Music check on was very instrumental in helping the growth of iPod. The common sales of iPod shot up by 6 clock subsequently the launch of iTunes store. Fairplay enabled Apple to have a wholesome hold on those songs that were encompassed within the FairPlay i.e. No other MP3 player seat play these songs. Apple had also launched iPod accessories such as...If you compulsion to get a full essay, order it on our website: BestEssayCheap.com

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