Impact of Corporate Social Responsibility on Brand Value Dissertation

Impact of Corporate Social Responsibility on Brand Value - Dissertation Example Dr. Brundtland had claimed that, besides factors relating to the medical world, health conditions of individuals significantly depend on issues relating to human development and environment. Based on this vision; in 1987, the Brundtland Commission was introduced and its first report had launched the concept of sustainable development in the public domain. Since then, public and private authorities of most countries have been trying to attain sustainable development. This process of development aims to satisfy and enhance utilities of present generations, without altering resources that would serve the future generations in a similar manner. Considering norms and practices of a sustainable developing world, nearly all private and public profit making organizations follow the norms of â€Å"Triple Bottom Line† (3BL) in business. By following the 3BL perspective, companies try to enhance â€Å"people, profit and planet† related factors through their commercial activities ( Smith, 2010). Moreover, degree of rivalry among modern corporate firms has increased over time. This is the era of â€Å"consumerism†, where commercial organizations try to augment their brand value in the market by enhancing utilities of consumers. Since individuals are increasingly becoming conscious about protecting and preserving the environment, firms have increased their corporate social activities in business now. . Presently, economic prosperity and brand value of a business organization substantially depends on its corporate social responsibility.