Improving Marketing in Viettel Corp

Shu -Te University College of Informatics Graduate School of flying field circumspection get over Improving the Management merchandising Information ashes in Viettel confederacy Student?Nguyen Thu Hien consultant?Dr. Jia-Rong Wen Dr. Nguyen Huu Chau February, 2011 Improving the Management merchandise Information arrangement in Viettel Corporation Student?Nguyen Thu Hien consultant?Dr. Jia-Rong Wen Dr. Nguyen Huu Chau A Thesis Submitted to the Graduate School of Information Management College of Informatics Shu-Te University In partial Fulfillment of the Requirements For the grade of Master of Science in Information Management February 2011  surgical incision of Information Management, Shu-Te University Improving the Management Marketing Information musical arrangement in Viettel Corporation Student?Nguyen Thu Hien Advisor: Dr. Jia-Rong Wen Co-adviser?Dr. Nguyen Huu Chau lift Although there have been many stu dies on the economic exercise and results of application of MIS application in the firms, especially on the place of application MIS in decision making process, not so many research or studies work on a specific case of application the MIS in marketing activities in a typical firm.

The motivation of this paper is therefore to look at the role of a Management Marketing Information System in the specific case of Viettel Corporation, a leading telecom attend to provider in Vietnam. Through qualitative research, the study looks at the MIS implementation process at Viettel, the system?s benefits and difficulties, and attempts to dr aw a issue forth of i conclusions as w! ell as implications to other Vietnamese corporations who would be upgrade in applying MIS systems for their marketing operations. Keywords: MIS, MkIS, MIS implementation. ii Acknowledgements I would like to give birth this fortune to express my gratitude to all those who have helped and support me during my MIS pattern and study. maiden of all, I would like to...If you want to get a blanket(a) essay, order it on our website: BestEssayCheap.com

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